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Basics

Generative AI (GenAI)

AI that creates new content – text, images, code and more.

Explanation

Generative AI refers to systems that can generate new content instead of just analyzing existing data. These include models such as ChatGPT, DALL-E or Claude.

How it works

GenAI models learn the structure and patterns from training data and can then generate similar but new content - word by word, pixel by pixel.

Example

Automatic text creation for marketing, code generation, document summaries or image creation.

Why it matters

GenAI has made AI accessible to millions of users and enables entirely new types of automation.

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